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Our Brand

Embracing the symbolism of the Scots pine.

Our brand mark is inspired by the Scots pine, Scotland’s national tree. Its distinctive shape means it was often used as a natural landmark along rural pathways, to help people find their way through the Scottish landscape. This quality is reflected both in our use of its form in the logo and our strong commitment to making quality menswear that stands out in an otherwise forgettable scene.

A truly Caledonian collaboration.

Our designs were created in collaboration with The Ideas Club® and have taken inspiration from the unique natural textures that abound in our home country, including those found on the Scots pine tree. Such textures were referred to throughout the making of the range, then used to weave in subtle design features and a distinctly Scottish flavour across the entire collection.

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